For the filming of the much-talked-about movie “Barbie”, which is expected to be released on July 21, with Margot Robbie in the lead role and Ryan Gosling in the role of Ken, the production team used such a large amount of pink paint on. sets that caused a global shortage.
Speaking to Architectural Digest, director Greta Gerwig and the film’s production designer Sarah Greenwood revealed that only fluorescent pink was used in the construction of Barbieland, from Barbie’s famous house to the streets and light poles.
In the interview, Greenwood, a six-time Oscar nominee, said the film caused an international shortage of pink: “The world has run out of pink.”
Lauren Proud, vice president of global marketing for Rosco, the paint company used in the film, elaborated and shared some additional details with the Los Angeles Times.
Kranar confirmed that the film “used as much color as we had”, but explained that the film’s production happened to coincide with wider global supply chain problems during the coronavirus pandemic, as well as extreme weather in Texas in early 2021. which affected the vital materials used to make the paint.
“There was that lack and then we gave them everything we could. In fact, they took all the pink from us,” Proud explained.