The latest innovation from “Instagram” comes with consequences for some users
“Instagram” is changing its algorithm that affects “Reels” to prioritize “original content”. First of all, this will have consequences for those who mainly publish videos of other users. Also, accounts with fewer followers but who post their own videos should get better visibility this way.
In a blog post, the company stated that it is trying to correct the way accounts are ranked because, they say, historically, creators with a large number of reposts and followers have reached more users than those who create original content. It’s not clear what changes Instagram will make to equalize this, but they noted that the algorithm will no longer prioritize accounts with more followers.
The content ranking change should take effect in the coming months, while the original content change is likely to arrive much sooner. Instagram says it will actively put original videos in suggestions instead of reposted Reels when it notices the content is identical. āAlso, when someone reposts someone else’s content, there will be a sign of who the original creator is. This will not apply to memes or other significantly altered content, Instagram says.
Recently, Meta has revealed details of how much ad revenue Instagram has generated over the past few years. In 2021, Instagram’s ad revenue was $32.4 billion, which is more than even video service YouTube, which generated $28.8 billion in the same year. Business Insider previously highlighted Instagram’s advantage over YouTube, noting that YouTube gives 55% of every dollar it earns from advertising to content owners who upload videos, while Instagram shares a lot less.
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