Would you pay for Instagram and Facebook without ads?
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Meta Platforms is aiming to introduce ad-free subscription services to Instagram and Facebook users in Europe. Several plans were discussed in terms of pricing, but the €10 per month plan is the most likely, one of the sources said, while another source said the feature would launch in the coming months.
The proposal is an attempt by Meta to comply with European Union regulations that restrain Meta from personalizing ads to users without their consent and harming its main source of revenue.
Offering a choice between a free but ad-supported plan and a free subscription may prompt users to choose the former, helping Meta comply with regulations without affecting its advertising business.
