The largest international games fair, Gamescom, is organized
Gamescom, the world’s largest video game trade fair, opened its doors in Cologne, Germany with over 1,220 exhibitors from 63 countries showcasing their long-running products over five days.
Hundreds of thousands of players will be waiting patiently in long lines to spend 15 minutes trying out the games scheduled to be introduced in the coming months.
“This year more than ever, Gamescom is a reflection of the global gaming culture: dynamic, international, creative, diverse and large,” said Felix Falk, managing director of the German Games Industry Association, co-organizer of the event.
Big questions had surrounded the holding of Gamescom would take place this year. E3 (Electronic Entertainment Expo) in Los Angeles, for decades the most important trade fair for video games, did not return after cancellations forced by the COVID-19 pandemic.
During the pandemic, many game companies chose to experiment with presenting their new creations through live streams. By partnering with broadcasters, they can reach their target audience directly.
This is believed to be one of the reasons why big names like Sony Interactive Entertainment (makers of Playstation), Electronic Arts (“EA Sports FC 24”), Epic Games (“Fortnite”), Take Two (“Grand Theft Auto”) or Activision Blizzard (“Call of Duty”) have chosen to skip this year’s Gamescom.
For the first time ever, a South American country is Gamescom’s official partner country. It is Brazil, where the gaming industry has grown significantly in recent years and is mainly focused on the computer and mobile gaming market.
