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Google’s parent company Alphabet is rolling out its artificial intelligence chatbot Bard in Europe and Brazil.

This is the biggest expansion of the product since its launch in March in the US and UK and heats up the rivalry with Microsoft’s ChatGPT.

Both are examples of generative Artificial Intelligence that can answer questions in a human-like manner.

Bard’s EU launch was delayed after the bloc’s main data regulator raised privacy concerns.

The Irish Data Protection Commission said the tech giant had not provided enough information about how its AI-generating tool protected the privacy of Europeans to get a green light to operate on the Block.

The company said it has since met with supervisors to reassure them about issues related to transparency, choice and control.

In a conference call with reporters, Amar Subramanya, Bard’s vice president of engineering, added that users can choose to have their data collected or not.

Subramanya declined to comment on whether there were plans to develop a Bard app.

“Bard is an experiment,” he said. “We want to be brave and responsible.”

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